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Social Responsibility

We have been working diligently for many years to build friendship with our lifelong partners with the children who play and learn with our toys. Our commitment to spread the smile around has been demonstrated by our leadership and active participation in many social events in conjunction with children. It is very important to us how we convey ourselves as a role model who communicates and contributes with our societies, and we would like to proudly present a snapshot of where we are.

Hurricane Sandy Relief Press Release

"aurora donates thousands of new stuffed animals to k.i.d.s for hurricane sandy relief"

About K.I.D.S

Kids in Distressed Situations was founded in 1985 with the mission of providing new kid-essentials to children and teens who have been impacted by disaster. proverty and tragedy.
With a network of over 1,000 local partner agencies located in all 50 states and an overhead of less than 3%, K.I.D.S is able to effectively and efficiently deliver products directly to children when and where they need it. Since its inception in 1985, K.I.D.S has provided almost 1 billion dollars to help nearly 70 million children.

The charity continues to be recognized by Charity Navigator with its highest four star rating. The Chronicle of Philantropy places K.I.D.S among the top 2 percent of non-profits in the U.S.
and Forbes Magazine places K.I.D.S.
among the top 2 percent of non-profits in the U.S.and Forbes Magazine ranks the charity 6th in fundraising efficiency.
K.I.D.S. receives both product and financial donations directly from companies, foundations and individuals with 97% of value of all donations going directly to the children and teens in need.

Media Contact Dan Grody Tellem Grody PR 310-313-3444

Pico Rivera, CA

- November 08, 2012 - Aurora World Inc. (

Today, Aurora announced it will donate thousands of new stuffed animals and baby products to K.I.D.S. (Kids in Distressed Situations) a charity that provides kid-essentials to children and teens who have been impacted by disaster, poverty and tragedy.
Hurricane Sandy hit close to home for Michael Kessler, Aurora’ s SVP of sales and Marketing, who grew up in Cherry Hill, NJ and spent summers in Ventnor, NJ.

Aurora World, Inc ( is a leading manufacturer and supplier of high quality. competitively priced plush toys and gifts.

About Aurora

“We want to help K.I.D.S any way we can. When we heard K.I.D.S was looking for donations of toys to help those in need along the Jersey coast and areas affected by Sandy, it was a no brainer to get involved.
It’s great to see all the individuals and companies stepping forward to help those affected by this disaster.”says Kessler.

Those who want to make a cash donation can easily text GIVE 8000 to 80088 to donate $10 to K.I.D.S.
on your mobile phone bill. To make a larger donation. please contact Chistina Morais at 212-279-5493 ext. 204.

Information About NBCS in UK

"Information about NBCS"

Our mission is to enable blind and partially sighted children and young people to achieve their educational and recreational goals.

Our vision is a world where blind and partially sighted children have an equal opportunity to the provision of education, which is adequately supported with sources of information provided in suitable format for their needs, and where there are no barriers to sport and recreational activities.

The National Blind Children’s Society supports children with visual impairment and their families. NBCS offers expertise, information and support to the family from the moment a child is diagnosed as having a visual impairment through until the age of twenty-five. Our objective is to help these children gain the skills and confidence they need to lead a full life.

NBCS offers Five Key Services

Educational Advocacy Service

To ensure the children receive the best possible education at every stage.

ICT and Sensory Equipment

Ensuring the children have the correct equipment at home and at school.

School's Out Recreational Programme

Giving children the opportunity to participate with fully sighted children in a programme of recreational activities.

Customs Eyes Books

A large print book service producing fiction and non-fiction titles along with Revision Guides, customized to meet the child’s individual needs.

Family Support and Information Service

A comprehensive, holistic service for parents, which also includes Family Weekends that bringfamilies together thereby creating support groups.

Donation to Hospitals in the U.S

Donation to The National Children's Leukemia Foundation in Korea

Every year, we have been donating our toy products worth of two million dollars to Children’s Leukemia.

Experience Event

Twice a month, we have events for children and families to play and experience our toy products. Meanwhile, our showrooms are used for the playground area to provide more benefits that our customers can enjoy only with Aurora toy products.